Access controls
Each employee sees only the sections and actions they need.
CRM for fashion retail
Sales, inventory and conversations — in one CRMfor clothing, footwear and accessories stores
Dinea helps you capture leads from every channel, manage customers, products and locations, coordinate your team, finances, delivery and analytics — without dozens of spreadsheets and disconnected services.
- Online and in-store sales in one system
- Real-time stock by size and colour
- Shipping labels, receipts, payments and messages without duplicate entry
14-day free trialNo card requiredWe help you set it up
Dinea is made for retailers selling across multiple channels
Clothing boutique
Footwear store
Bags and accessories
Instagram store
Marketplace seller
In-store + online
Multi-location retail
Problem → solution
As the store grows, spreadsheets and chats stop keeping up
Dinea connects the core workflows in one clear system and keeps a history of every action.
- 01
Leads get lost between Instagram, Telegram, your website and marketplaces.
- 02
Stock numbers diverge and two managers sell the same item.
- 03
You cannot see what the store truly earned after costs and returns.
Features
Everything your store needs every day
Leads and orders
Capture orders from your website, messengers, marketplaces or manually. Track status, payment, delivery and ownership.
Learn moreCustomers
One customer profile with contacts, purchase history, returns, debt, segments, notes and bonuses.
Learn moreCommunications
Bring available chats, messages, comments and internal notes into a single workspace.
Learn moreProducts / Inventory
Manage models, SKUs, sizes, colours, barcodes, prices, reservations and actual stock.
Learn moreFinance
Track income, costs, payments, debt, cost of goods, returns and profit per order.
Learn moreAnalytics
Monitor revenue, margin, average order value, conversion, products, channels and managers.
Learn moreTeam tasks
Assign tasks, owners and deadlines, then control overdue and completed work.
Learn moreMultiple locations
Create warehouses and stores, move goods, receive stock, write off items and run counts.
Learn moreLabels and receipts
Create shipment documents and print labels, fiscal receipts, price tags and product stickers.
Learn moreRoles and access
Give each team member only the permissions needed for their responsibilities.
Learn moreMobile app
Manage metrics, orders and tasks in the Dinea mobile app.
Learn moreTelegram bot
Receive operational notifications and perform available quick actions without opening the CRM.
Learn moreOne connected flow
From the first message to dispatch — one uninterrupted process
- 01
The customer messages you or places an order.
- 02
Dinea creates a lead and finds the customer profile.
- 03
The manager confirms the item, size, payment and delivery.
- 04
The system reserves stock at the right location.
- 05
Payment and the receipt are recorded in the order.
- 06
The manager creates a shipping label and prints the marking.
- 07
The sale is reflected in finance and analytics automatically.
Integrations
All integrationsConnect the services your store already uses
One catalogue with an honest status for every integration: available, beta or planned.
Нова поштаAvailable
УкрпоштаAvailable
MeestAvailable
ShopifyAvailable
ХорошопAvailable
WordPress / WooCommerceAvailable
PromAvailable
RozetkaAvailable
OLXAvailable
ShafaAvailable
KastaAvailable
WixAvailable
TildaAvailable
FacebookAvailable
InstagramAvailable
TikTokComing soon
TelegramAvailable
Telegram BotAvailable
Messages, customer and order in one context
Omnichannel communications
Every customer conversation stays next to the order
The manager sees messages, the customer profile, products, previous purchases and the current order in one workspace. This shortens response time and reduces mistakes.
- Complete customer context
- Quick replies
- Attachments and products in the conversation
- Assign the responsible manager
Products and inventory
Stock by size and colour without manual confusion
- An SKU for every variant
- Sizes and colours
- Receipts and suppliers
- Reservations
- Transfers
- Stock counts
- Barcodes and labels
- Cost and potential revenue
Analytics and finance
Make decisions from numbers, not assumptions
See not only sales but the store’s full economics and changes over the selected period.
Telegram botOperational alerts
Dinea mobile app + Telegram bot
Dinea stays within reach
Manage orders, tasks, stock and essential metrics in your own Dinea mobile app, while the Telegram bot delivers operational alerts.
- Orders and statuses in the app
- Team tasks
- Stock and essential metrics
- Alerts and quick actions in the Telegram bot
App Store and Google Play links will appear after the app’s official release.
Why Dinea
Built around the real work of a fashion retailer
Purpose-built for fashion retailSizes, colours, variants, reservations and fitting scenarios are part of the product logic.
Easy for the teamA clear interface without overloaded screens.
Every process is connectedOrders, customers, products, payments, delivery and analytics work together.
Flexible rolesPermissions reflect each employee’s responsibilities.
Support and implementationWe help with initial setup and data migration.
Evolves with real storesNew modules and integrations are informed by real operating scenarios.
Security
Learn about securityYour store data should remain protected
HTTPS
Connections to the website and CRM use encryption.
Token protection
Integration secrets stay on the backend, never in frontend code.
Action audit
Critical changes can be recorded for review.
Backups
Backup and recovery procedures protect business data.
Export and deletion
Owners can request export or deletion under the applicable policies.
Pricing
Choose a plan for your team size
Basic
For a small store owner
300 UAH / month
- 1 user
- 1 warehouse
- 1 GB files and images
- Up to 500 leads per month
- Leads, customers, products/inventory, basic finance and tasks
- Basic delivery integrations
- Chat support
- No social Business Messaging integrations
Team
For a growing retail team
500 UAH / month
- 2 users
- Up to 3 warehouses
- 5 GB files and images
- Up to 3,000 leads per month
- All core modules
- Advanced analytics
- Roles and access
- Selected delivery, marketplace, Telegram/Viber, receipt and payment integrations
- Priority support
- Facebook/Instagram/TikTok Business Messaging integrations are not included by default
Unlimited
For systematic operations without fixed limits
1000 UAH / month
- Unlimited users
- Unlimited warehouses
- Storage without a fixed limit, subject to the fair-use policy
- Unlimited leads
- All modules
- All active integrations, including available social Business Messaging integrations
- API and webhooks
- Individual setup
- Personal onboarding
- Priority support
14 days free. No bank card required.
Plan eligibility applies after an integration launches. The catalogue always shows the current status of every connection.
Migration and launch
Move over without the chaos
- 1
Short discovery call
- 2
Set up roles, locations and statuses
- 3
Import products and customers
- 4
Connect available integrations
- 5
Train the owner and managers
- 6
Support the first working days
FAQ
Frequently asked questions
Which stores is Dinea made for?
Clothing, footwear and accessories retailers selling online, in-store or across several channels. Dinea supports products with sizes, colours and SKUs, multiple warehouses and team workflows.
Can I use Dinea only for an Instagram store?
Yes. Dinea also suits a small store that records orders manually and can connect more channels as it grows.
Can I manage multiple warehouses?
Yes. The number of warehouses depends on the plan. Stock, reservations, receipts, write-offs, inventory counts and inter-warehouse transfers are supported.
Can I create shipping documents and print labels?
For connected delivery services, you can create shipments, preview available documents and print shipping documents or markings from the CRM.
Does Dinea support scanners and thermal printers?
Dinea is designed for barcodes, scanners and printing on standard and thermal printers. Exact support depends on the device model, drivers and browser.
Can you migrate data from spreadsheets or another CRM?
Yes. The format and scope are agreed before launch. Typical imports include customers, products, SKUs, stock and part of the historical data.
Which integrations are already available?
The catalogue shows the current status of every integration: Available, Beta or Planned, so ready capabilities are never confused with future work.
Are roles and access restrictions supported?
Yes. The owner can decide which sections and actions are available to an administrator or manager.
How long is the trial?
14 days. No bank card is required to start.
Can I cancel my subscription?
Yes. A subscription can be cancelled under the selected plan terms. Data access and post-cancellation retention are described in the Terms of Use.
How is data protected?
The website and CRM use HTTPS, access controls and server-side storage of integration secrets. Detailed measures and current policies are described on the Security page.
How can I delete data?
Submit a request through the dedicated data deletion page or contact the official support address.
Start with a real workflow
Try Dinea on the real processes of your store
We will show you the system, help configure the essential workflows and answer your team’s questions.
